For example, you may be selling a SaaS accounting tool, but the big message is: "Peace. Of. Mind."
Explain in clear and simple words:
what your product does
for whom it does it.
clarify the big claim you made in the headline.
Tell the reader what to do next.
by Jason Whaling
May 28, 2020
https://youtu.be/pYOl4irKXlM
Just in case you thought large, bold titles were a new thing, take a look at this page from our local newspaper published in 1970. The first four stories at the top also have a sub-title.
Although the page lacks “white space”, the large titles, and the space around them, certainly help the reader easily navigate to items of interest. It is also interesting to notice that the font seems to be consistent throughout but the titles are different sizes, different weights and some are in italics while most are not.
Today, I received an invitation to join Squarespace Circle. Of course, I joined immediately. Now I get access to unique perks, expert insights, and optimized support. And, the biggest thing is that it comes with a 6 month trial! This is a big deal for my clients as we will now be able to build a new site and not have to pay for it until launch... well, as long as the site is ready for launch by that time. :)
I just can't speak highly enough about how amazing the support is for setting up a Google for Work account. Members of the team are knowledgable, polite, understanding and courteous. After each conversation - during which they seem to have all the time in the world for you - they send an email with the details of your discussion and links to all the relevant information. On top of that, you are assigned an individual who specializes in the area of your concern and all followup conversations are done with them. They treat you as a friend... even calling you if they haven't heard from you before the case is closed. Unbelievable!
I'm working on behalf of a nonprofit (3 actually) so, considering Google is not making a dime here, it is just overwhelming. Now if Google could just simplify the language surrounding their products... Is it Google for Work, Google for Business, Google Apps, Google Drive? It takes awhile to understand the subtleties and reasons for using Apps vs Drive, etc.
Also, when you sign up for a Google for Nonprofits, you first apply for a Google for Work Trial account. When the approval came, I thought I was approved for nonprofit status as well so was surprised about the hoopla that followed. That is another story (not quite as flattering) and maybe best for another time.
All in all, I can't speak highly enough about the Google Support Team. I have had 3 individuals assigned to me and each was remarkably very well trained, thorough and friendly. Go Google.
One of my new clients this fall was Rohl Drones Inc. It has been a great experience learning about their services. What an impressive collection of photos they gave me demonstrating the incredible high definition images of towers, quarries, and agriculture fields which are central to their work. I also had to brush up on my iMovie skills in order to edit 2 videos down to 19 seconds each. I then embedded them into a full size page display. You can check it out at www.rholdrones.com.
Google for Work (formerly Google Apps for Business) is a suite of cloud computing productivity and collaboration software tools and software offered on a subscription basis by Google.
It includes Google’s popular web applications including Gmail, Google Drive, Google Hangouts, Google Calendar, and Google Docs. These products are available to consumers free of charge so why move to the paid version?
Google Apps for Work adds business-specific features such as:
Yes, 24/7 phone support! Imagine a being able to phone a huge company and talk with a smart, or as Apple would say, "genius" to assist you. And, did I need help. Not only does Google Support have a smart person answer the phone in just a few rings, and, that person will stay with you with followup emails and phone calls that you may need. Yes, throughout the 2 weeks of fixing two problems with 3 or 4 one hour long phone calls, I was able to talk with the same person each time. This really helps speed up the process and eliminate frustration by not having to re-explain everything to a new helper. My guy was Eric. He followed my case throughout and even called me when pending information became available .
An interesting project by marketing guru, Seth Godin.
