An interesting project by marketing guru, Seth Godin.
Take your local business online
Video #1 in a series to help build an online presence for your local business. Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones.
Google Webmasters YouTube Series
Unmarketing
Tonya Hall and Scott Stratten talk about how the Ritz-Carlton went the extra mile in customer service. For the full episode, go to http://twit.tv/mm/24.
Host: Tanya Hall
Guest: Scott Stratten
Recorded on: September 22 2014
Download or subscribe to this show at twit.tv/mm.
Read our show notes at twit.tv/mm/24.
TWiT's Marketing Mavericks talks about the future of print and digital media
Host Tonya Hall with guests: Jeff Jarvis, Scott Monty, and Brian Reich talk about the leaked New York Times Innovation Report and what it means for New Media.
A few highlights
- 6:50 – Should not think of being in the content business rethink we are a service that makes our communities smarter… success is not measure by page views but rather if we help communities do what the community wants to do ... study and practice of engagement. (Jeff Jarvis)
- 21:30 – The print product has to become your bi product (Jeff Jarvis)
- 23:40 – "Do what you do best and link to the rest” (Jeff Jarvis)
- 27:40 – using the content we have from past issues, i.e.. current content referring to old content (Scott Monty)
